I was also psyched to find this article on Slashfood about the Filet-o-Fish, the alternative burger that quietly exists year-round but claims the glorious spotlight (or is it just the heat lamp?) this time of year.
"Interestingly enough, meatless Fridays are what prompted Lou Groen to create the Filet-o-Fish in 1962, after losing business on Lenten Fridays at his McDonald's franchise in heavily Roman Catholic Cincinnati.
"The sandwich not only saved his restaurant but ultimately led to the sale of 300 million Filet-o-Fish sandwiches annually at McDonald's around the world. Of those 300 million, 25 percent of those sales come from the 40-day period before Easter Sunday."
"Interestingly enough, meatless Fridays are what prompted Lou Groen to create the Filet-o-Fish in 1962, after losing business on Lenten Fridays at his McDonald's franchise in heavily Roman Catholic Cincinnati.
"The sandwich not only saved his restaurant but ultimately led to the sale of 300 million Filet-o-Fish sandwiches annually at McDonald's around the world. Of those 300 million, 25 percent of those sales come from the 40-day period before Easter Sunday."
Pretty nifty.
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